About the Magazine

Regarded as one of the best independent magazines in the nation, the Observer writes about issues ignored or underreported in the mainstream press and has a commitment to improving the lives of Texans through revelatory and engaging investigative reporting.

The Observer has led the state’s major dailies and national media, breaking many major stories. Our writers and their stories have been featured on 60 Minutes, 20/20, The Rachel Maddow Show, NPR and Democracy NOW!, and picked up by the New Yorker, Huffington Post, the New York Times, Daily Kos, Jezebel and Time Magazine. The Texas Observer, long famous for its witty and irreverent view of the great state of Texas, is read by progressives, conservatives, working people, professors, lobbyists, retirees, parents, students, legislators and policymakers from both sides of the aisle.

We’ve been recognized

  • 2013 and 2014 National Magazine Award Finalist, Reporting category
  • 2013 and 2014 Finalist, Livingston Award for Young Journalists
  • Pan American Health Organization, Excellence in Journalism Award
  • Association of Alternative Newsweeklies (42 awards)
  • Association of Capitol Reporters and Editors Excellence in State Government Reporting
  • Hugh M. Hefner First Amendment Award
  • James Aronson Award for Social Justice Journalism
  • Project Censored (8 awards)
  • State Bar of Texas Gavel Award three-time winner)
  • Utne Reader Best Political Magazine
  • Finalist, Investigative Reporters and Editors Award
  • The Society of Professional Journalists, SPJ Sigma De. Chi award
  • Texas Institute of Letters, Edwin “Bud” Shrake Award for Short Nonfiction

Book reviews, arts, culture

The Texas Observer devotes one third of each issue to literature and culture, and publishes an annual Books issue devoted to book reviews, excerpts, and essays.

What They’re Saying


Our Audience

Online reader profile
Online, we’re growing rapidly each year — our growth is organically-driven and strategic, and in the market: young, geographically diverse, politically aware and progressive individuals. In 2014, saw over 1.8 million visitors (nearly tripling from three years prior), and we expect to top that number by at least 60% in 2015. Our digital audience has wide-ranging interest, including arts and culture, politics, technology, and travel.

18-24: 11%    45-54: 17%

25-34: 26%    55-64: 17%

35-44: 18%    65+: 11%

Male: 59%    Female: 41%

Print reader profile
The Texas Observer delivers an educated and affluent reader interested in deep-dive takes on the important issues shaping Texas. With a median household income of $96,000, our readers who are highly likely to volunteer in their communities and donate to political causes and charities. Over half have visited or purchased from business that have advertised in the Observer, and have interests including books and music, health and wellness, and socially responsible investing.

18+: 12%  35+: 28%  55+: 60%

Male: 48%  Female: 52%

If you would like to advertise with the Texas Observer, contact [email protected]