Speaking this afternoon to a small group of some of the country’s top journalists (okay…so I snuck in), Obama campaign manager David Plouffe said he doesn’t worry about the tightness of the Obama-McCain contest in national polls. Rather he’s focused on Obama’s ability to persuade increasingly cynical and disaffected swing voters in battleground states that an Obama presidency can reverse the country’s economic downturn.
Plouffe puts 18 states in the “battleground” category and says he likes what he’s learned about the views of their undecided voters. “We like who these people are and how they view” key issues like Iraq and the economy, he said. In particular, he believes that undecided women will break for Obama and give him the crucial edge in the Electoral College in what he acknowledges will remain a tight race.
While women find McCain appealing because of his record of independence, the recent pro-McCain television ads questioning Obama’s character will backfire, Plouffe predicted. Women who thought McCain was above slash-and-burn politics will be turned off, he said. (Plouffe specifically mentioned the ads funded by Dallas billionaire Harold Simmons.)
Plouffe acknowledged that “deep-rooted cynicism” about Washington may make his target audience difficult to motivate. While the energy question has been included in every presidential debate dating back to 1972, Plouffe blamed the country’s dependence on foreign oil on “the lack of will in Washington” to find authentic solutions. For this, Democrats share responsibility, he said, noting that congressional approval ratings are on par with those of “the Ebola virus.” On the other hand, he called Obama’s refusal on principle to endorse a gas tax cut ” best moment of the campaign.”
In other observations, Plouffe said: The choice of Invesco Field as the venue for Obama’s acceptance speech is a key part of Obama’s field operations. Twenty thousand Obama supporters from Colorado — a crucial swing state — will be present. “We’re thrilled about opening up the convention to 60,000 additional Americans” who would not have been accommodated at the convention hall.
Number one goal of the Obama campaign for the convention: fill in gaps of voter’s knowledge about Obama; Job Number Two is making the case that convince people that a McCain administration would continue George Bush’s policies. Plouffe acknowledged that Obama’s election is contingent upon the campaign’s ability to turn out new or sporadic voters. To that end, field organizations in every state will help prod the 600,000 African American registered voters who failed to participate in the last election. “One thing we never run into is a John McCain field operation,” Plouffe said.
After the discussion — which was sponsored by TIME Magazine and led by the magazine’s senior political correspondent and San Antonio native Karen Tumulty — Obama communications director Dan Pfeiffer said voters would be hearing a lot more about McCain’s affiliation with former Texas Senator Phil Gramm, who Pfeiffer said, continues to counsel McCain on economic policies. “It says so much about McCain that he is considering (for appointment to Treasury Secretary) a man who thinks we’re a nation of whiners and that we are in a “mental’ recession.”