The Conservative Empire Strikes Back
October 1st, 2009 at 2:02 pm
by Josh Berthume
Drew Ryun surveys the hotel conference room and he can feel the dissatisfaction—anger, even—radiating from the 40 or so newly forged conservative activists seated in front of him.
“You are all here because you are upset about something,” says Ryun, the executive director of American Majority, whose mission is to train a national network of activists committed to limited government. “You want to know what you can do to turn the tide in this country.”
There are a few murmurs and a boisterous, “Yes!”
“We all share common values as conservatives. We all want to hold our elected officials accountable,” he says, pacing at the front of the room. “But here’s a test: Who here can name every member of your school board?”
Silence.
Ryun is practicing the ancient art of political organizing, a tradition once thought lost in the age of television campaigning. But after the Christian Right and the Obama Left reinvented personal politicking for the 21st century, the old wizardry is making a comeback. After the Tea Parties are over and the Fox News van has skipped town, American Majority is training activists to organize their communities and win elections. When conservatives talk about taking back Congress, and eventually the White House, this is how they plan to do it.
At this Thursday night meeting in Dallas, Ryun uses the audience’s political ignorance as a teachable moment. He has demonstrated that angry chanting at Tea Parties or loud shouting at Town Hall Meetings does not an effective activist make. Like an Army drill sergeant, he’s tearing down these wannabes in order to build them back up as political warriors, with a full complement of weaponry.
“Okay. So what are you so pissed about? The people that make decisions are the ones that actually get elected to office,” Ryun says. “If you don’t know who the people are that are making the decisions that most directly affect you, what are you so mad at?”
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Drew Ryun says he helped his twin brother Ned launch American Majority in January 2008. They are the sons of former Kansas congressman Jim Ryun, who the National Review ranked as the most conservative member of Congress in 2006. Ned, who serves as the president of American Majority, worked as a writer in the Bush administration. Drew previously ran the grassroots operation of the Republican National Committee.
American Majority’s staff includes many former Republican Party operatives and former elected officials. Nevertheless, the group claims to be non-partisan—a requirement to keep their non-profit status. American Majority’s non-partisan status is hard to accept, until Drew and Ned explain how they consider most elected conservatives to either be insufficiently conservative or, worse, falsely conservative.
American Majority intends not only to take back the government, but also to define what it means to be a conservative.
Drew Ryun says Republicans ruined the conservative brand and that’s why Democrats won in 2006 and 2008.
When I look at election losses, I see conservatives saying, ‘What’s the difference? What am I sending these guys to DC for anyways? They’re not doing anything,’” Ryun explains. “Some Republicans in DC will say, ‘Well, where else are conservatives gonna go? They have to vote for us.’ But they don’t. I think a lot of them have been staying home.”
Ryun sites a recent Gallup poll that says 40% of Americans identify themselves as conservative, and 20% consider themselves liberal or progressive. And in those numbers, he sees opportunity.
Thousands of people are attending American Majority training sessions, and so far progressives are failing to take them seriously. Progressives too often chuckle at the crazy signs they see in rally footage, and they label everyone in the opposition as Glenn Beck zealots, Birthers or Secessionists. That could turn out to be a big mistake.
Forget for a moment that the Tea Party message is a muddled mess. Likewise, forget your doubts that these activists are organized enough to do more than show up and get angry. Forget the Vast Right Wing Conspiracy–even if you believe it.
Instead consider these simple facts: American Majority has a field office in Dallas, and since it began operating in late May, the group has held 12 training sessions (half for activist trainings, half for candidates), with six more on the calendar before the end of the year. Ryan says American Majority’s goal for 2010 is to have a thousand new activists trained and engaged as well as 100 candidates running for office in Texas. At this rate they will make that goal and likely exceed it.
When asked to state American Majority’s end goal, Ryun says he will only be satisfied when American Majority candidates take over the city council in Berkeley, California. Sitting in on their training session, it becomes clear that these are not the “Crazy Uncles” you see on TV. Those in attendance are not the folks who think Barack Obama is an Arab. These are the folks who work the call centers and block-walk. The conservative Ryun twins are savvy operatives, and they have embraced the new version of the old wizardry. They are actively rebuilding the conservative political machine from the ground up.
For more information about American Majority:
Ned Ryun at a Salina, Kansas rally
Rachel Maddow on American Majority
Ned Ryun’s Response to Rachel Maddow
American Majority’s Twitter Activism guide







